Else is Clean Label Certified, Whole Plant Nutrition, designed to help support growth and development in babies and kids.
Born from nature and backed by science, Else gives little ones a real choice: the Cleanest, Whole Plant-Based Alternative to Dairy and Soy-Based Nutrition. Else is a truly healthy alternative to dairy- and soy-based nutrition designed to give kids everything they need to grow and develop. And it’s delicious, too.
Now, you can finally feel good about what you’re giving your babies and children.
Complete Nutrition without Compromise.
Clean Label, plant-based nutrition made from 3 ingredients you can actually pronounce.
This little plant packs a powerful punch of essential nutrients and minerals, including protein, Vitamin E, healthy fats, and calcium. Almonds are great for supporting the immune system, strong teeth and bones, and a healthy gut.
This is a superfood all superhero parents can trust. Buckwheat is a gluten-free and an excellent source of B vitamins, calcium, iron, magnesium, and phosphorus.
This extract of the cassava root plant (a.k.a. yuca) is an easily digestible source of carbohydrates that also gives our formula a nice smooth texture. Best of all, tapioca has a smell and flavor that kids love!
Not to mention what we left out...
It was time for something Else!
Else was founded and fueled by a mission to find a truly healthy alternative to dairy and highly processed baby nutrition in an industry that saw no change for 120+ years. It started over a decade ago, when our CEO and co-founders, Hamutal, Uriel and Michael, were working as leaders in the infant nutrition industry. There, they saw first-hand how so many babies were suffering from intolerances, allergies, and sensitivities - and were not coping well with existing formula options on the market. Several years later, Uriel’s granddaughter Roni was suffering from a severe, life-threatening sensitivity to cow’s milk and soy formulas. The passionate pursuit for a viable, dairy-free option for Roni, and ultimately for babies and children worldwide, sparked the flame for the company’s start.