Which tests products for over 500 impurities like Arsenic, Lead, Cadmium, BPA, and others. That's because we use the cleanest ingredients and process available to ensure this highest level of purity for your baby! Clean Label Project™ is a US non-profit with the mission to bring truth and transparency to food and consumer product labeling. It is focused on the health consequences of exposure to heavy metals, pesticide residues, and plasticizers.
The Clean Label Project Purity Award evaluates products for substances that would never be found on a product label. These substances include chemicals of concern and industrial and environmental toxins and contaminants (like heavy metals, pesticide residues, and plasticizers) that have the long-term potential to adversely affect health and well-being.
“Parents are looking for healthy options. More nutritional density without the worry of high levels of heavy metals, pesticides, and plastic. Else Nutrition’s offering brings not only innovation to the baby food market segment, but also increased peace of mind for parents and caregivers of infants starting first foods.”
-Jackie Bowen, Executive Director of Clean Label Project
Have questions? We have answers.
Baby cereals are recommended among the first solid foods to be introduced around 6 months, and at the beginning of the transition from liquid diet of breast milk or infant formula to solid complementary foods. Cereals provide some benefits to the growing nutritional need of infants at that age; they are excellent source of energy when exclusively breastfeeding can no longer supply all the nutritional requirements. Whole-food based cereals as Else Plant-based preparation contains natural fibers, which contribute to gut microbiota and more whole food nutrients for natural digestion. Else Plant-based preparation is unlike other standard infant cereals based mainly on carbs, thanks to its whole food ingredients: almonds and buckwheat, providing gluten-free carbohydrates, high-quality protein with all nine essential amino acids, healthy, unsaturated fat and 20+ essential vitamins and minerals for growing babies.
“Else plant-based preparation” is a protein supplemented cereal for babies who started eating other foods than breast milk or infant formula. Our range includes 3 flavors: Original from 6 months and Vanilla and Chocolate from 10 months. Else Plant-based preparation provides a unique nutritionally balanced composition of gluten-free carbohydrates, high-quality protein with all nine essential amino acids, healthy, unsaturated fat and 20+ essential vitamins and minerals for growing babies.
It is recommended to encourage infants and toddlers to consume a variety of complementary foods to meet energy and nutrient needs. Infant cereal, plays an important role in meeting these nutrient needs during this life stage and should be offered as a part of a diverse daily menu between 1-2 servings per day.
Else Plant-based preparation is a protein supplemented cereal intended for infants from 6 months during their weaning period as a supplement to their diversified diet. Else baby complies with EU regulation 609/2013. It is not a follow-on formula and cannot be used as a breast milk substitute or as a sole source of nutrition.
The products will be available on Amazon.com soon, and later in selected retail chains, natural grocery chains drug stores and pharmacies.